Types of Internet Marketing

One of the most interesting issues in business is marketing since manufacturer and consumers could not make trade without finding each other. Probably this could  be the reason internet marketing continue to be most talked about subject be it micro business or large corporation. Marketing is a story which used to encourage and convince humans to trade. Marketing has two basic methods which are traditional and modern. 

Types of Internet Marketing

What Is Internet Marketing?

Well, Internet marketing or popularly used terminology digital marketing is marketing communication techniques used by businesses to engage with their consumers and potential consumers.

Prior to Internet, marketing communication professionals used conventional electronic and print media typically radio, television, newspapers, magazines, banners, billboard and buntings.  

Internet Marketing is a form of targeted marketing, assisting websites by increasing the number of visitors and to introduce product or services through internet. Modern Internet marketing is the new method of attracting consumers by using modern facilities, online platforms and technologies.

Internet Marketing Platforms

Search Engine

Search Engine in particular marketing using Google search engine and their platforms requires lots of patience and skills to master.  Ranking to the top of Google search is what all website owners want that requires special talent.  Recommended reading The Art of Winning Digital Consumers, Gen Z.

Social Media

Seven reasons why social media marketing are important for business, they are:

  1. Create Brand awareness
  2. Develop loyal online community
  3. Improve Customer Service
  4. Increase digital exposure
  5. Boost Traffic and increase search engine SEO ranking
  6. Expand sales  and reach new audience
  7. Lesser Marketing cost

Search Engine Optimization (SEO)

Search engine optimization (SEO) is probably the first thing that comes to mind when people think about Internet marketing. Online businesses basically live at the mercy of Google, Bing, Yahoo, and other search engines. If you are doing SEO right you can attract significant organic traffic to a website. The goal of SEO is to optimize content in a way that makes it appear among the first results on a search engine results page (SERP).

Content Marketing

High-quality content also allows you to persuade an audience about the expertise of a business in a certain niche. Gaining the trust of customers is one of the most important long-term goals of digital marketing. You can publish shareable content either in the form of blog posts, white papers, reports, or webinars or by guest blogging in popular publications in the same niche.  

Viral Marketing

Viral marketing makes use of all types of internet marketing mentioned in this article. The essence of viral marketing is to create a post, video, meme, or another short-form content type that spreads across the web like a virus. To make a successful viral marketing campaign, you need to promote the same content across multiple channels such as Twitter, Youtube,  blog posts, newsletters over a short period of time.